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Around 2 billion of the world’s population are on social media. When you consider the declining circulation of traditional print newspapers some clients think I’m crazy when I suggest introducing good, old-fashioned PR into their marketing arsenal.
A PR campaign can be a relatively high risk strategy. If you manage to secure yourself the long-term, sustained publicity that you hope for it is likely to reward you in spades, however, getting to this point can be tricky. Many companies produce press releases that spout out their news, maybe as they would write an internal memo but this can be the fastest route to the waste basket. Here are 5 of the top mistakes that companies make when launching a PR campaign.
With the imminent release of one of the top movies of the year, the appeal of Minions will leave many of those who haven’t invested four hours or more following the adventures of the not-so-evil Gru and his miniature army scratching their heads in confusion.
|© Photo by Wilson Hui|