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Copywriting

How power words can make your copy more powerful

How power words can make your copy more powerful

Power words in your writing can help your copy pack a harder punch, making your words more visible and more memorable. Here’s I explain which power words to use in your writing and how to use them.

The Oxford Comma

The Oxford Comma

So, what is the Oxford comma and why is it so controversial?
The Oxford comma is a comma in a list that is placed right before the conjunction.

Marketing

SEO

Google’s 2020 Broadcore Update – What it means for you

Google rolled out their Broadcore algorithm at the end of 2020, so you may already be spotting some difference in how your site is performing in search engine results. However, it’s not too late to make some tweaks to boost your website’s performance.