DANIELLE AULD, FREELANCE COPYWRITER
writing content
WITH intent
It’s so easy to write content these days — a two-line prompt and a sprinkle of AI-magic and hey presto!
But will those words get you noticed? Will they convince your reader to choose you over everyone else out there?
For more than 15 years, I’ve been combining sales and marketing experience to help businesses like Hildon, IBM, HANDD, Kaspersky, HIPPO and others to share their ‘what’ and their ‘why’ with their customers to grow their business and build their tomorrow.
Website content for B2B businesses
Become the solution your customers have been searching for with content delivered to face the pain points your clients struggling with and convince them you’re the obvious answer. Read more …
Copywriting for SaaS businesses
Sometimes it’s hard to step outside of your own world, so I turn your tech talk into a message your customers understand. I’ll even pair it with some hard-working calls to action and proof points that land your point. Read more…
Ghostwriting for thought leaders
For articles or thought leadership pieces, I create the content you’d write if you had time. Through a series of intrviews and discussions, I’ll understand the world through your lens and help you share it with the world.
Overflow Agency Copywriter
Short on time? Shorter on team? Or perhaps a new skillset you’re trying out? I have more than 15 years of experience working with marketing agency teams to help them meet client demands in tougher-than-tough timescales. Read more…
tHE qUESTION ON EVERYONE’S LIPS…
Do you use AI?
Sure I do, but not to write your copy. If you’re looking at copywriters, you want words with soul, passion and personality. AI’s great, but it’s not there yet.
I use AI to research, to get going when inspiration is elusive and to strength test my concepts, arguments and structures. I use AI to enable me to deliver better content, and ultimately better results, for you.
Danielle’s ability to quickly grasp our brand values and adopt a sensitive communications style is most impressive and she really integrates well into my team aided by strong brand background and personable nature.
Landing Pages
Blogs
.
Nurture Emails
Retained Services
Consultancy
I’M NOT JUST TALKING PRETTY WORDS.
I’m talking:
Greater
reach
SMARTER
SEO
Enhanced
audience engagement
Stronger
customer relationships
Faster
sales
I have truly enjoyed working with Danielle on numerous campaigns whilst working as an Account Manager at Apple Print & Creative. Her talent and level of professionalism are amazing. Tech world can sometimes be challenging for content creators, but her research and diligent work have always resulted in fresh, interesting and relevant content for our clients’ campaigns. I would highly recommend Danielle and I would love to have an opportunity to work with her again.
here are some brands I’ve written for …
FAQs: Using an SEO freelance copywriter
Are you a qualified copywriter?
The copywriting industry isn’t regulated but I have assessed copywriting qualifications from the Institute of Data and Marketing (the IDM), and HarvardX (Harvard University’s Online arm). I’m a member of the Procopywriters network and have more than 14 years of experience writing copy for clients who keep coming back.
How do you charge for your work?
For all of my content development projects, I charge a set project fee. This means that you know exactly what you will be paying, and exactly what you can expect for that fee. I’ll even include a round of revisions within the project rate, so you can be confident you’re getting exactly what you wanted for the fee you were quoted.
Do you use AI to write your blogs?
There are many copywriters out there purporting to write content but leaving the hard graft to generative AI. I won’t ever do this.
I’ve spent time learning about generative AI and how it can be used in content creation and I’ve also quite quickly realised that you can’t use it to create good content. At best, you may be able to use it to create content that’s the same as every one else’s – but where’s the fun in that ? Samey content won’t get you ahead of the competition. Plus, there’s a whole raft of risks that come with using generative AI to grow your brand. You can read more about these in my Whitepaper ‘Embracing Generative AI in Content Development‘. Having said this, I do use some AI tools to ensure that the content I deliver is the best it can possibly be. You can read more about my AI workflow in my blog.
Do you ever change your set project fee?
The set project fee for my SEO freelance copywriting work is just that – the fee set for the work you requested. However, should you change the scope of the project part way through, I reserve the right to revise the fee. However, any changes to the cost will be raised with you before the work is carried out, so you’ll still know exactly where you stand with your final fee.