How power words can make your copy more powerful

How power words can make your copy more powerful

COPYWRITING How (Power) Words Really Can Change Your World How to enhance your impact with powerful copy Do you ever find that some words jump out at you. If you’re ever reading a paper, or a new website, there will be words that just demand your attention. These...
The Oxford Comma

The Oxford Comma

COPYWRITING The Oxford comma,  And the court case that is providing much needed clarification Unless you’ve had to defend your use, or otherwise, of the Oxford comma, you can’t call yourself a copywriter.   Alright, maybe that’s a little harsh, but the Oxford...