Freelance copywriter for B2B businesses

 

These days, anyone can write copy that sounds good. And, with technology, getting the grammar right is a lot easier too. But being a freelance B2B copywriter is about the sales. It’s about understanding the features and benefits as they affect the reseller and the end user. To write good B2B copy you need to prise apart the USPs that will set your product or service apart from the competition and address the exact needs of your target customer. Then, you need to integrate the tips, tricks, the nudges – the scientifically proven elements that will drive action.

That’s where our freelance copywriting for B2B companies can help. 

I have more than 20 years of experience selling – 14 of these years as a B2B copywriter and, before that, 8 years learning about sales cycles within FTSE 100 companies. So, I understand objection handling, identifying needs and matching features and benefits to those needs.

I was an early member of ProCopywriters and have achieved copywriting qualifications from the Institute of Data and Marketing and Harvard X – Harvard University’s Distance Learning course. I’ve also spent many more hours in workshops, seminar, conferences and with my nose in a book. However, the true proof is in my work

 

An experienced freelance B2B copywriter is perfect for:

  • Helping you find a distinctive tone of voice
  • Identifying your customer’s pain points and selling the benefits to meet them
  • Making technical content understandable to people outside the industry
  • Covering unexpected sick leave or maternity cover from your marketing team 
  • Delivering a consistent content schedule to help you meet ongoing customer expectations
  • Inspiration for new content ideas
  • Specific projects such as a site audit or specific campaign
  • Repurposing or converting existing content

For more than fourteen years, I’ve been helping B2B companies demonstrate how their products meet the needs of their target market.

I provide freelance copywriting services to B2B companies to cut through the noise and reach the key decision makers capable of making the buying decisions. With a set project rate and a round of revisions included in the fee, you can be confident that you’ll get the content you’re looking for, without budget creep, and without the cost and long-term commitment of hiring another member of staff. 

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Get your content strategy right with a freelance B2B copywriter to get your messaging on target and your voice heard.

To discover how I can help you use your content to reduce your sales cycle, call me on 07920 440506 or email danielle@completecopywriting.co.uk

“The content that Danielle has produced for us has always been at a very high quality. She was able to quickly understand the subject matter, even if it was an area which was new to her. Working with her is a pleasure. I would recommend her to anyone who is looking for a reliable and experienced copywriter.”

Silviya

Global Head of Marketing, Percipere

B2B companies I've created content for:

The benefits of using Complete Copywriting as your freelance B2B copywriter

 

  • Know what you can expect and what it will cost with set project rates that only change if the brief changes. 
  • Get support when you need it  to help you meet tight campaign deadlines.
  • Have confidence that the work delivered will be right for you with up to two rounds of revisions included in the set project rate.
  • Complement the skills of your existing marketing team with more than 14 years of copywriting experience across many different industries and businesses.
  • Get a fresh perspective on a project with over 14 years of experience in digital content development.
  • Easy payment, VAT registered and fully insured as an incorporated company registered in England and Wales.

The client loved the infographic you wrote by the way – no amends!

IFS World

How Complete Copywriting has helped grow B2B businesses

How one B2B brand started talking its customer's language with a whole new tone of voice

One client, HANDD, was looking at how to communicate their unique point of difference through their tone of voice. They had seen some work I had done for one of their suppliers and reached out to me as a freelance B2B Copywriter, asking me to create a whole new tone of voice for their business.

Over a series of meetings with different members of their team I developed a thorough understanding of the key elements of their business and their proposition. I researched the market and their competition and created a tone of voice that would enable them to speak with authority to their audience and stand out from their competitors. 

From this, I created ‘HANDD written’ – a tone of voice guide that explained what words to use in which situations, how to address their customers in different situations and how to explain concepts without the technical jargon. 

The clients were so delighted with these, they asked me to roll out the new tone of voice across their website, and over the coming years, asked me to develop further content both for their website and for several other specialist sector websites that they launched. 

How one Council recruited a B2B copywriter to deliver their campaign on time and reduce waste on the table

I was approached by Oxfordshire Council to create their Food Waste Guide. This guide was to be issued to restaurants to educate restaurant and food outlet owners and employees on the best ways to decrease food waste and save money. The council was delighted with the accessibility of the booklet which then became a cornerstone piece of content in their Food Waste Reduction campaign. 

How to make the most of your B2B copywriter