Overflow freelance copywriter for marketing agencies
One minute business is up. The wheels are spinning so fast you can barely keep up. The next, you’re desperately trying to work out how you’ll make your targets. An overflow freelance copywriter for agencies is the perfect way to manage the ups and downs of unpredictable workloads.
A freelance writer gives you the flexibility to take on extra resource when you need it, and to let it go again when you don’t. No onboarding costs, no pension payments, holiday payments or sick pay to worry about, simply the skills and man-hours when you need them, for as long as you need them.
An overflow freelance copywriter for agencies is perfect for:
- Covering unexpected sick leave
- Maternity cover
- New and unexpected projects that exceed your planned resources
- Introducing and offering new skill sets to your clients.
I’ve been working as an overflow freelancer for agencies for more than ten years, contributing to their teams and delivering for their clients. Today’s technology means that your clients don’t even need to know you’re drafting in additional resources.
Offer your agency clients more...
To discover how I can help you deliver more call me on 07920 440506 or email danielle@completecopywriting.co.uk
“Danielle has been a truly valuable add-on to our team. If you’re going to work with her, here is a spoiler: she’s witty, dedicated and very quality focused.”
Marketing agencies I already work with:
The benefits of using Complete Copywriting for your overflow freelance copywriting
- Extend the skills you can offer your clients with digital copywriting and AI content development qualifications from the CIM.
- Draft in additional resource for content audits or tight deadlines.
- Get a fresh perspective with access to over 14 years of experience in digital content development.
- Boost your client’s confidence with external provenance and experience with assessed qualifications from respected institutions.
- Have confidence that the work delivered will be right for you and delivered to brief with our Quality guarantee.
- Easy payments, VAT registered and fully insured as an incorporated company registered in England and Wales.
“Everyone I sent this piece to was really pleased with it and said it was a great read. Julio, one of the interviewees, said his piece was ‘really cool’! So thank you again.”
Copywriting services that make a difference to marketing agencies
How a fresh perspective helped one marketing agency save their client £000's
Working for one global agency team on an exciting international start-up, we were briefed by the client’s independently appointed SEO agency to create content for a Google Adwords campaign.
We created the content in line with the brief for the SEO agency. The content was signed off by the marketing agency, the SEO agency and the end client. However, something wasn’t right. I queried it with the SEO specialists on the project who confirmed that all the content was exactly what was needed. However, I wasn’t convinced. With some independent research I identified that, just days before, the Google Adwords algorithm had changed, and campaigns were now to be run using AI to combine headers, and CTAs to optimise for the best result. The campaign we had created would have worked brilliantly under the previous process, but with the new algorithms, would have appeared with three titles and no call to action.
I raised the alarm with my team at the marketing agency employing me. I sent them the supporting research to demonstrate how the campaign due to launch the next morning would be completely ineffective and, worse still, would show the start-up company we were working for as incompetent in its debut campaign.
Having a fresh perspective saved the marketing agency a client and saved the client’s reputation and just under £100,000.
How one agency offers their clients more by supplementing their skillsets with an overflow copywriter
For the last ten years, I’ve worked with a regional marketing agency. I supplement their skillsets so they can offer a broader digital marketing service to their clients. By creating content strategies that can be aligned to meet their business objectives and delivering content regularly for their website, the marketing agency’s clients have improved their rakings for a wide range of google search terms, making them easier to find online and increasing their web traffic.
The agency provides me with my own agency email address so, when required, I can liaise directly with clients, seamlessly, and appear as an extension of their professional digital marketing agency.
How one agency delivers to tight deadlines every time with the help of Complete Copywriting
Another award-winning B2B agency always reaches out when deadlines are looking tight. Staff holidays, maternity leave or even end-of-year targets mean that content is needed with a tighter turnaround than usual. Recruiting a permanent copywriter for these occasional moments doesn’t make financial sense, so this agency reaches out to me as an overflow digital copywriter.
With my own agency email address, and access to their end-to-end encrypted shared drive, I can access all the information I need to meet the brief in a time-efficient and cost-effective way. As an extension to the agency’s copywriting team, I help the agency deliver copy to its usual exacting and award-winning standards, whatever staffing challenges present themselves.
Make the most of your overflow freelance copywriter for agencies
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