Portfolio
my work
Here are just a few of the projects I’ve worked on as a digital copywriter, but if you’d like to discuss my experience writing about SaaS, IT Security software, ERP solutions or something else, just give me a call.
SEO and delivering value to site visitors was key to content I created for HANDD Business Solutions when they built their corporate site, their specialist data classification website, and their specialist Managed File Transfer website.
Technical understanding was essential, so through a series of interviews and meetings with Product Managers and HANDD’s CTO, I created accessible content underpinned by technical detail.
Website content, landing pages, technical product pages, whitepapers and blogs.
I worked with IC Resources to create content for their new website designed to deliver client and candidate specific user experiences. I also created digital content to enhance their SEO performance with blogs created around targeted key terms.
Website, industry landing pages, service landing pages, blogs, social media content, thought leadership articles.
I worked with pixelnebula to create content for their new website to showcase their impressive client portfolio.
Website content, landing pages, product pages, industry landing pages.
RECENT COPYWRITING BLOGS
THE WHITEPAPER: Embracing generative AI in content development
Generative AI is revolutionising marketing content development. It's been doing so ever since Chat GPT shook marketers with the possibilities...
Generative AI: How does it work and can it be trusted to create content to promote your business?
The potential of generative AI is making marketers quite giddy. It’s certainly exciting. But, it’s crucial that, in the rush to jump on the AI bandwagon, we don’t lose sight of the goal.
How power words can make your copy more powerful
Power words in your writing can help your copy pack a harder punch, making your words more visible and more memorable. Here’s I explain which power words to use in your writing and how to use them.
Trigger Marketing – How to use triggers in your marketing to boost your long-term RoI
Using triggers in your copywriting and marketing campaigns can help to keep your product or service front of mind long after your campaign ends.
The Court Case that Finally Ruled on the Oxford Comma
What is the Oxford comma, why is it so controversial and will the controversy finally be settled by this court case?
Google’s 2020 Broadcore Update – What it means for you
Google rolled out their Broadcore algorithm at the end of 2020. However, it’s not too late to make some tweaks to boost your website’s performance.