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THE WHITEPAPER: Embracing generative AI in content development
Generative AI is revolutionising marketing content development. It's been doing so ever since Chat GPT shook marketers with the possibilities of instantaneous unique content. So, has the time come for content creators to step aside as the sun rises in a new era...
Generative AI: How does it work and can it be trusted to create content to promote your business?
The potential of generative AI is making marketers quite giddy. It’s certainly exciting. But, it’s crucial that, in the rush to jump on the AI bandwagon, we don’t lose sight of the goal.
How power words can make your copy more powerful
Power words in your writing can help your copy pack a harder punch, making your words more visible and more memorable. Here’s I explain which power words to use in your writing and how to use them.
Trigger Marketing – How to use triggers in your marketing to boost your long-term RoI
Using triggers in your copywriting and marketing campaigns can help to keep your product or service front of mind long after your campaign ends.
The Court Case that Finally Ruled on the Oxford Comma
What is the Oxford comma, why is it so controversial and will the controversy finally be settled by this court case?
Google’s 2020 Broadcore Update – What it means for you
Google rolled out their Broadcore algorithm at the end of 2020. However, it’s not too late to make some tweaks to boost your website’s performance.