5 Copywriter’s Secrets to Writing a Great Blog

Blog writing can be onerous and exhausting. Blogging can get squished into miniscule pockets of time among all of the other office jobs that need doing, or it can stretch infinitely. When impacted by all the other pressures we have in our day to day lives, the result can be a slap-dash, shallow piece of content that fails to bring any benefit (or engagement) to anyone.

On the other hand, when blog writing stretches infinitely into the time you allotted and beyond, you may find yourself left with a rambling mess that fails to achieve the original objective. And your blog becomes a sinking ship.

There are 5 secrets that professional copywriters use to help build structure and direction into their blogging and reduce the burden of regular blogging, to produce upbeat, relevant and engaging blog content every time.

5 Tips for writing a top business blog

Here are 5 tips that professional bloggers swear by for keeping their blog afloat.

1) Think about the objective of your business blog

Are you trying to boost your rankings? If so, then what for? Maybe you want to boost your following in a particular target market? Maybe you want to get the word out about a promotion you're running? Keep your objective central to your blog at all times.

2) Identify the key terms you want to target

If your business has an online strategy you may already have an awareness of the keywords you wish to target. If you don’t have a keyword or key-phrase strategy then it would pay to invest some time in basic keyword research.

3) Use your key words to inform your business blog strategy

A three month plan of what you will write about and when will take a lot of the headache out of blogging. Lack of inspiration is one thing that can really impact a blog’s readability. Content needs to be fresh and interesting, if not, why would anyone read it?

4) Once you’ve written your business blog, hone it.

No one writes a perfect blog first time – not even professional copywriters. This blog started off with the title ‘Copywriting: is it really all about the bass?’ having reviewed the blog, edited it, reconsidered my keywords and the objectives I realised that the title was not only whimsical and short-lived, but also self-indulgent. It is the ability to listen to, and act upon these realisations that can make the difference between a successful blog and a lame duck.

5) Get someone else to read through your blog.

It’s amazing how, when you have worked on something, you can become blind to your own mistakes. A second pair of eyes should be able to identify any grammatical errors or typos that you might have missed. It’s particularly important because content riddled with errors can undermine the authority of your business, making you appear unprofessional and, in turn, undesirable to your clients. If you don’t have someone in the business that could look over your work then consider using a professional proof-reading service.

The whole time you write, hone, and develop your blog you need to be considering exactly what it is you are trying to achieve. Choose how long you have to spend. Plan your blog and get writing.

Complete Copywriting offer a business blogging service that plans and delivers market relevant, engaging business blogs to ease the pressure of your online marketing campaign.